The 5th “R”: Reduce, Reuse, Recycle, Repair, REDISTRIBUTE

Rachel Botsman: The Case for Collaborative Consumption

Botsman (2010) describes an era we are moving towards where “usage trumps possession”. This is where the consumer for example wants to listen to music but does not want to buy the CD, iTunes is a perfect example of this shift. However if a person does posses an item and they are finished with it why not redistribute? People are embracing new technology and websites dedicated to swapping and the redistribution of possesions is slowly becoming common place.

Very imformative TED Talk.

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